Friday, October 26, 2007

Expressing Disappointment; Second Life

We had scheduled an open workshop for this week and I am sorry to say that we got zero (non, nada, etc.) enrollments. That was real disappointment. I though we would bet at least a few people interested. I wonder what happened. Was it:

  • wrong timing
  • too expensive
  • wrong venue
  • wrong agenda
  • poor advertising (we used direct mail, Google ads, prnewswire)
  • something else?

We would appreciate comments from anyone who has some thoughts about this.

As a result of this apparent lack of interest, we have decided to discontinue open enrollment workshops. Our purpose was to help people use Breakthrough Thinking, and to generate some revenue for the center. We decided that there are alternatives that we should explore. Most of these involve effective use of the Internet with our website, Internet advertising, news releases and similar actions. We'll communicate more on offering consulting services for revenue generation.

Second Life

We now have a presence in Second Life. Our office is located in the New City office tower on the 7th floor. Next month, New City (which I own) will be hosting an international virtual conference for IDG, the firm that publishes CIO magazine, Computer World, and similar magazines. I will be present as much as possible but due to time differences (they will be hosting this from Romania) this may be difficult. If any of you are Breakthrough Thinking practitioners, I welcome your assistance. Please e-mail Gerry or me if you want to help.

I will be posting a separate Second Life article in a few days.

George